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The proceeds of the latest round will fund the next phase of user acquisition and further expansion of Modacruz in Turkey. The investment will also be used to grow the company’s over 3 million listed items, which is currently the largest listed inventory of pre-owned women fashion items in Turkey. Founded by Turkish entrepreneur Melis Guctas and backed by its shareholders, จั๊มสูทขาสั้น Modacruz quickly built a large customer base and inventory. In the last three years, Modacruz has grown its customer base to 1 million women, sustaining an average order value of $30, which is two times higher than fashion e-commerce’s AOV in Turkey. “When we launched Modacruz, second hand fashion concept was not only a nonexistent culture, but also a taboo amongst Turkish women,” said Melis Guctas Esin, founder & CEO of Modacruz. “We achieved to turn this around and had hundreds of thousands of women experience second hand fashion first hand. We’re now focused on cultivating second hand fashion as a culture through our strong community of women, and turning fashion into a shared experience by enabling women to empower each other. We’re excited to welcome MEVP as a partner, and feel very proud to have not only the most prestigious VCs but also the most successful entrepreneurs in Turkey as our investors.” Walid Mansour, Partner and Chief Investment Officer at MEVP. Commenting on the investment, Walid Mansour, Partner and Chief Investment Officer at MEVP, said: “We are very excited to invest in Modacruz and join its family. Under the leadership of Melis, the company’s team has done an impressive job in building its reputation as the undisputable second hand fashion marketplace leader in Turkey and we are bullish about its future prospects. We, at MEVP, take pride in supporting the best, brightest and innovative entrepreneurs, who bring fresh ideas and passionately pursue them, creating new business models and marketplace experiences.” Mohamed Alabbar, chairman of Emaar Properties acquired a large stake in the General Partner of MEVP in May this year.

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Borneo women exploit basket weaving to make fashion hit

In 2011, Helping Hands Penan introduced the weavers to the plastic packing straps sold in hardware shops and used to tie up boxes for transportation as an alternative material and worked with the weavers on adapting their products. They suggested that the weavers use fewer colors in more subtle hues or solid shades in place of the original riot of primary colors and make the bags slimmer for easier use in the city. At the time, the weavers had already modified their large farm baskets to create smaller shopping baskets. Following the suggestion of the women's group, the bulky shopping baskets were refined further, with a narrower base and longer handles, to turn them into shoulder bags that were modern but still carried a reminder of the Penan heritage in the weaving patterns. It took more than four years to get the standard of the bags up to the sleek products that are now flying off the shelves, said Shida Mojet, a member of Helping Hands Penan who now lives in the Netherlands. Initially sold just through private house sales among expatriate women, the bags are now widely available in malls and pop-up bazaars around Malaysia. In the bigger sales, it is not uncommon to see hundreds bought within a few hours, with individuals purchasing half a dozen bags in one go. Prices vary somewhat in different markets, but in Malaysian bazaars generally range from about 30 ringgit ($6.99) for the smallest bags to 80 ringgit for bigger ones. A Penan weaver with traditional baskets (Courtesy Helping Hands Penan The bags have also gone abroad with expatriate volunteers. French teacher Isabelle Stevens, who also moved to the Netherlands, began selling the bags there.

For the original version including any supplementary images or video, visit http://asia.nikkei.com/Life-Arts/Life/Borneo-women-exploit-basket-weaving-to-make-fashion-hit

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